the designer

Verena Geistlich is the designer of the emerging fashion label in Berlin named Ambitious. During her childhood years she indulged in art and painting. In addition to passion for art that she discovered early, she found a passion for innovative fashion sketching. To her, art and fashion are interwoven in an inseparable manner. Her ideas for the forms and colors of her clothing are extricated from art. Salvatore Dali, Rene Magritte, and Otto Dix, all famous artists, inspire her work. They each find inspiration in everyday things through experience. This is important to Verena Geistlich, because she feels that life gives many opportunities to develop a concept or idea creatively. Insignificant details may occur to her while sketching new collections and then they become intricate details of the new collection. For Verena Geistlich, fashion sense is defined by the external appearance and the character a person. Ambitious is fashion for the individual, of high product quality, and has a unique design to which the bearer adapts. The abstract forms and colors of the Ambitious clothing line create a signature style.